Featured snippetsĪnother tactic in your solar marketing arsenal is to try to rank for a featured snippet in Google-the boxed information that often appears at the very top of the first page of a Google search result. For pages with longer text (1400+ words) choose more than two keywords and try building sections around keyword groupings.Īdditional SEO best practices include using the main keyword in the first 150 words of the text, adding synonyms for keywords (Google has tech that works like a thesaurus) and placing a strong high-volume phrase within the first 60 characters of the title. For the back end of a page, discussed below as the site support structure, look to sprinkle in the keywords three to four times. Avoid stuffing a whole lot of these on a page or post-readers and search engines can easily identify this and it will hurt ranking. Depending on the page content, a main keyword might be something like “solar carport” or “solar funding” and the secondary phrase might be “solar panel canopy” or “solar energy grants.”įor a short to average length article (500-1000 words), include them between four and six times throughout the page or article in a way that flows naturally with the body content in the title, headline, subheadings and paragraphs. Effectively incorporating website keywordsĬompanies will want to include a main keyword and at least one secondary keyword to include throughout the front (the parts the reader sees) and back ends (hidden from the reader) of the page or post. In this second part, we address specific techniques to employ when integrating those keywords into a solar site.
In Part 1 of this two-part article we looked at factors to consider when choosing keywords to rank for when optimizing a site for a search engine. Landing a website on the first page of Google’s search engine results should be an integral part of any digital solar marketing strategy. Global Solar Panel Manufacturing Locations.Global Inverter Manufacturing Locations.